Upgrade Your Mobile Marketing With These Great Ideas
The on-the-go nature of mobile marketing, as well as certain technical limitations of the devices most often used to connect to the mobile internet, makes mobile marketing a much different animal than its traditional counterparts. This article will give you some tips that will help you get your message out to all the mobile gadget addicts out there.
Playing to the status of your customers is a huge deal and a surefire way you can improve on your mobile marketing campaign. People wait out in line for days to get an high-end Phone in part for the same reason people wear a Gold Watch: It’s a status symbol. Offering status-boosting incentives is a great way to keep your customers on the hook.
One way to build your mobile customer database is to offer them exclusive discounts or content that you are not sharing with everyone. You can have them sign up for texts and give them a 10% off coupon. This will encourage more people to sign up, and your mobile marketing efforts will pay off quickly.
If you publish articles or content, make them available in PDF format. Further, make them accessible via mobile e-reading devices. This technique can help you to market your products and build a loyal customer base, since your materials will be easily accessible to them. Integrate these ideas in to every area of your marketing plan for the greatest effect.
If you are deciding to go down a path of mobile marketing for your company, you must make sure that it will work for you. It will work for most businesses as long as you have something to pitch at your customers through the text or call, this way the person will have a reason to come in and buy from you.
Choose the right font size is important in mobile marketing. Font size around 16 pixels or higher is an excellent choice, but you can size it to fit your own desires. Using a size relative to the size of the window is great. Remember if your targets can’t read it then it is useless.
Don’t make the mistake of using mobile marketing as a sole strategy for your campaign. Mobile marketing is just one communication medium for your arsenal and should be part of a larger picture. Use it along with other tried and true marketing strategies for an overall, sound marketing plan for your business.
Don’t overdo. Be aware that different people have different mobile pricing plans, so one message from you could put them over their SMS limit; how receptive do you think they’ll be to your messages when you cost them too much money? Send out the fewest mobile messages per day that you can.
As you can see from the tips above, mobile marketing isn’t just “mobile + marketing.” It’s a whole new marketing landscape that requires a specialized approach. People who rely on mobile devices are often busy people, so you need to think outside the box and develop unorthodox techniques to get your mobile message seen.