Strategies On How To Make Money In Mobile Marketing
Mobile marketing is used by companies to advertise across mobile devices such as cell phones and portable media players. Methods of mobile marketing that companies use can be something simple like a visual ad or something a bit more complex such as a qr code. To decide which mobile marketing method is best for your company, use the following advice.
If you have an email marketing system in place, request your recipients’ cell phone numbers so that you can inform them of the latest sales and products. Many people will give their number up if they think that it will save them money on some purchases in the future.
Identify what your brand is and who you are right away. People usually remember the first and the last things that they hear. You will want your brand name first and the product last. Keep the middle short and directly to the point, because people will not spend a lot of time looking at the advertisement.
When you are promoting a particular event, send the mobile marketing message a few hours or the day before the event. Customers that are genuinely interested in the event can easily forget the message if you send it several days before the event is to take place. You do not want your customers to miss out on anything.
Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
Do not send unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.
Shorten your URLs, both in text form and for QR codes. The more difficult and lengthy the URL is, the more complex your message or QR code will become. Make these simpler for people to access by using a URL shortening site, and customers will be happier with the end results.
A great mobile marketing campaign is to have a QR code on physical advertising, like a bus shelter poster or newspaper ad, and then give the reader a coupon in return for accessing your information. This will give your brand value to the mobile user and they’ll be more inclined to try your QR codes in the future.
All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn’t really a strategy at all. It’s simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.
As stated before, many companies use mobile marketing to advertise on mobile devices. Companies use simple mobile marketing methods like visual ads and complex mobile marketing methods as well, like qr codes. By using the advice from the article above, you can choose a mobile marketing method that will work for your company.